Podcast – With Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals

This podcast was released in August 2020 by Kiran Kapur of Cambridge Marketing College  on soft skills for marketing professionals   (Approximate script with links)  Introduction  Kim Tasso is a fellow of the Chartered Institute of Marketing (CIM) and has worked in marketing – as a director and a consultant – Read More

2021-04-03T14:49:52+01:00August 26, 2020|Kim's Blog, Marketing|

Six themes for Proactive Marketing and BD Executives (2019) – Careers, Communications, Difficulties, Goals, Expertise and Mind sets

At the recent Proactive Marketing Executive workshop by PM Forum https://www.pmforum.co.uk/training.aspx there were six themes for Proactive Marketing and BD executives – Careers, Communications, Goals, Difficulties, Expertise and Mind sets. 1. Take responsibility for your career development There was a lot of interest in career development. Some (larger) firms have Read More

2020-01-02T11:53:24+00:00January 2, 2020|Kim's Blog, Marketing, Relationship Management|

Six insights from marketing and business development assistants

Earlier in November, there was a full house on the Professional Marketing Forum’s half day workshop on Practical and Professional Skills for Marketing and Business Development Assistants. https://www.pmforum.co.uk/training.aspx There were delegates from legal, accountancy, actuarial, property and engineering firms. Here are the six insights from marketing and business development assistants that Read More

2019-11-25T10:42:33+00:00November 25, 2019|Kim's Blog, Marketing|

Be more visible – the PVI model

At workshops on assertiveness, personal brand development and getting promoted we often talk about the need to be more visible – especially if you work from home, a distant office location or are in a virtual team. I often share the PIA model . The PVI model was developed by Joel Garfinkle Read More

2019-09-25T09:46:13+01:00September 25, 2019|Kim's Blog, Management Skills, Relationship Management|