Stephanie Hughes led an interactive session on "Making an impact, influence and persuasion" for an early evening event for Professional Marketing Forum http://www.pmforum.co.uk/ in London recently. Stepanie has been a concert pianist and a radio and television presenter. She is an experienced consultant and coach. Bring energy into the room Read More
Business success is reliant on being able to get on with people. Relationships with your internal colleagues and external clients and referrers are the foundation of business success in just about every job function and industry. My new book on Better Business Relationships is now in the pipeline. The ability Read More
At a recent change management training session – where the topic of changing attitudes and corporate culture was discussed at length – we talked about the challenge of encouraging solicitors to sell. And in overcoming their resistance to selling and cross-selling. When it comes to persuasion, it’s important to align Read More
The most recent persuasive writing course – up in Manchester last week – generated some interesting discussions about effective technique. Here are a few tips to add to those in previous persuasive writing blogs. 1. Red mist words There are some words and phrases that I really dislike. Because they Read More
I recently ran some workshops for lawyers on selling legal services with storytelling. It was to help them to appreciate the value of a more personal and emotional narrative in conversations with clients – whether in the written or spoken word. It is uncomfortable pushing information out to people - Read More
