I’ve just finished reading and reviewing this 340 page book ("Effective client management in professional services - How to build successful client relationships" by Jack Berkovi) for Professional Marketing magazine and you should be able to read the article shortly http://www.pmforum.co.uk/magazine/ . I thought I’d share some of the material Read More
I produced an overview of my work during the year (see http://kimtasso.com/whats-new/work-update/) but have summarised below three key reflections on the year and thus the main focus for action in 2015 for professional service firms: 1. Lead with strategy – Some have it. Many don’t. Everyone talks about it. Industries Read More
At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there were three presentations that focused on brands, rebrands and value propositions. Marc McConnell – Cluttons http://www.cluttons.com/gb The Cluttons brand – predominantly red visually – was established 250 years ago Amazon says “Brand is what Read More
At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there was a panel session comprising John Williams (Head of PR and Social Media at Knight Frank) and Andrew Williams (Director of FTi Consulting) who tackled the subject of the effective use of social media Read More
At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 (#marketingsummit) I gave a presentation entitled “Challenging convention: prioritising investment – from traditional to sophisticated marketing in the new property world”. This is a summary of the key points from my presentation – please email Read More