“Love in a time of Cholera” by Gabriel García Márquez is a great book. It reflects many themes we are experiencing today such as the Coronavirus plague and the attempts to maintain relationships across great distances. So what about marketing in a time of Coronavirus? Once professional service firms transitioned Read More
On 23rd April, in conjunction with Tim Prizeman of Kelso PR, I participated in a webinar on "Emergency marketing for accountants – launching services and gaining clients during the crisis and recovery". My 17 minute segment focused on marketing strategy for accountants and tax advisors - but the principles are Read More
(Video script – 10 minutes) I often design and deliver training courses and workshops on writing – for professional people (lawyers, accountants and surveyors) who have to get to grips with writing articles, blogs and social media posts as part of their personal promotion. And for marketing and business development Read More
In this short (8.5 minutes) video I explore one of the models that look at how people react emotionally to loss or major change. I thought it would be helpful to consider this model as we adapt to the restrictions forced upon us by the current Coronavirus pandemic to our Read More
A five minute video on a pragmatic guide to Adapting to dog, cat and bear personalities: Better Business Relationships – Digitally. (Script) Hi. I’m Kim Tasso of RedStarKim. Thanks for checking in to this short (five minutes) – and hopefully entertaining and educational – video. Oh – and this is Read More
