Legal Marketing Technology Case Studies – Highlights from Conscious Solutions “Marketing in a digital world”

Posted on: December 2, 2014

At a recent course on “Marketing in a Digital World” (see the related blog), Conscious Solutions http://www.conscious.co.uk/site/home/ provided insights into a number of legal marketing technology case studies. Boys and Maughan http://www.boysandmaughan.co.uk/ Storytelling client case study on collaborative family law using video Integration with Child Support Agency calculator Process fact sheets  Capital Law http://www.capitallaw.co.uk/ Consultancy […]

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Legal marketing case study: Irwin Mitchell combines DR advertising, online promotion and brand building

Posted on: December 20, 2013

The following legal marketing case study appeared as part of the Marvellous Marketing series I write for Legal Technology Insider: I first became involved in the personal injury market in the 1990s through working with APIL. Since then this market – perhaps more than any other area of law – has been through significant change […]

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Marketing strategy for personal injury lawyers at MASS conference

Posted on: October 30, 2013

At the MASS (Motor Accident Solicitors Society) http://www.mass.org.uk/ conference last week, I was asked to introduce the panel on marketing with an overview of the need for a marketing strategy for personal injury lawyers when trying to reach the consumer. And in just 15 minutes! The key points I covered included: Too often I see […]

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Case Study – UK tax rates app from Haines Watts accountants

Posted on: August 31, 2012

I am still receiving additional material to supplement  the White Paper (Apps by UK law, accountancy and property firms – Are we missing the digital revolution?) http://kimtasso1.wpengine.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution Thanks to Samantha Davies, National Marketing Manager Haines Watts, for this case study. Here is the link to the app on their website http://www.hwca.com/clients/tax-publications/tax-rates-app/ “We launched the UK tax […]

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101 uses for a dead PI lawyer? Renew, redirect, redundancy, redeploy, respray

Posted on: July 3, 2012

Remember that book “101 uses for a dead cat?” Despite being a cat lover (I have four) I found it funny. What I find less funny is what is happening to large numbers of personal injury lawyers at the moment. Yes, of course there are some bad PI lawyers, as there are bad apples in […]

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