Earlier this week I led the first of a new training session on this topic (Helping fee-earners prepare the perfect pitch) with 18 delegates representing global law firms, medium sized law firms, accountancy practices, economists and actuaries with varied experience of pitching and selling. Initial discussions centred around the challenges. The Read More
Amazingly, it’s over three years since I went to see start up company for marketing technology Vuture http://kimtasso.com/marketing-communications-technology-for-professional-firms so I popped along to their offices on the SouthBank to catch up. Client base From such a recent start, they have done well. Whilst Tikit has 26 of the top UK law firms and Read More
You will remember in Aladdin that the sorcerer tricks Aladdin’s wife into giving up the lamp containing the genie by offering to exchange “new lamps for old”. Perhaps there’s a moral in that story for professional service firms. I’ve noticed that a number of smaller legal, accountancy and property firms Read More
I’ve just finished writing an article reporting on the annual Professional Marketing Forum Conference (“We need to talk about clients”) which was held on 27th September at the Congress Centre in Central London (this will appear shortly in http://www.pmforum.co.uk/magazine/current_issue.aspx). Each year, the conference concludes with a panel comprising clients giving their Read More
Whilst wandering around the Supreme Court in Westminster the other day (don’t ask! But many thanks to the kind security guy who offered to take photographs after pointing out the angels on the ceiling), I noticed that there was an exhibition called “Sport and the Law”. As I work with Read More
