Property

Managing Client Relationships – The Truth in Professional Services 2011

The Managing Partners’ Forum http://www.mpfglobal.com/ in conjunction with The Thriving Company http://www.thrivingcompany.co.uk/ has adopted the annual research programme into CRM, formerly produced by the Professional Marketing Forum http://www.pmforum.co.uk/. Last year’s survey (published in March 2010) revealed the following: Four drivers for success stand out: Vision, Client Input, Programme Management and Measurement 94% of firms report Read More

2013-07-31T16:26:18+01:00August 16, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling|

Delegates’ views of the new course: Inbound Marketing and Social media

Back in June I presented the first course from PM Forum on “Inbound Marketing and Social Media”. You can download the PDF description here: http://www.pmforum.co.uk/training/index.aspx Whilst the session was split into two parts – the first dealing with the technology and tools (academic and commercial perspectives) and the second focusing on Read More

2013-07-31T15:49:25+01:00August 8, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Strategy|

Joined up marketing and selling with value propositions

I recently did some work with a professional firm on value propositions. And whilst I cannot share the detail of that work I thought it was worth highlighting a few key points about the importance of the poorly understood (or applied) concept of value propositions. Definitions There are numerous definitions Read More

2014-08-19T14:34:10+01:00August 8, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling|

Update on architects

I spied a small piece in the Standard the other day reporting on the new survey for The Architect’s Journal of the top 100 practices. It seems there are grim times in the architecture market – although the comments indicate that it is less grim that it was. It reported: Read More

2013-07-31T13:38:24+01:00June 20, 2011|Kim's Blog, Property, Statistics and trends|
Go to Top