Social Media

Hubspot’s guide to building a content strategy

Back in April I summarised Hubspot’s “Practical Guide to Killer Marketing Content” - http://kimtasso.com/hubspots-a-practical-guide-to-killer-marketing-content. There’s a new version out now called “A practical guide to building a killer content strategy” which you can download for free http://offers.hubspot.com/a-practical-guide-to-building-a-killer-content-strategy Here’s a summary of the key points on content strategy: 1.     Create buyer personas Who Read More

2017-01-18T13:04:06+00:00August 7, 2013|Kim's Blog, Marketing, Social Media, Strategy|

Twenty years and counting – The past and future of professional services marketing

The following article appeared in the 20th anniversary edition of Professional Marketing http://www.pmforum.co.uk/ - I've had so many comments about it, the lovely folk at PM said I could reproduce it here: Kim Tasso, a veteran professional services marketer (since 1987), looks back over a quarter century of developments in our Read More

2013-09-03T17:06:53+01:00July 10, 2013|Accountants, Lawyers, Marketing, Property, Relationship Management, Selling, Social Media, Statistics and trends, Strategy|

Coaching success stories

I don’t often share my coaching success stories – but recent results have been astonishing. I’ve had to change the details a little to protect confidentiality, but here are a selection: Property director back in the game An MBA qualified director in the property sector had a serious illness which Read More

2013-09-04T21:36:38+01:00June 24, 2013|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Relationship Management, Selling, Social Media, Strategy|

Developing a family law practice – mind shift, focus and pricing

At a recent CLT session on this subject, the delegates – mostly heads of family departments outside of London – found the following concepts most valuable for developing a privately funded family law practice: Mind shift – from public service provider to profit generator a)         Accept it’s not Legal Aid anymore – Read More

2013-09-03T17:12:58+01:00May 14, 2013|Kim's Blog, Lawyers, Management Skills, Marketing, Social Media, Strategy, Web Sites|

Book Review – “Share this – the social media handbook for PR professionals”

A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Read More

2013-08-15T19:07:33+01:00April 19, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|
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