The following article appeared in the 20th anniversary edition of Professional Marketing http://www.pmforum.co.uk/ - I've had so many comments about it, the lovely folk at PM said I could reproduce it here: Kim Tasso, a veteran professional services marketer (since 1987), looks back over a quarter century of developments in our Read More
I don’t often share my coaching success stories – but recent results have been astonishing. I’ve had to change the details a little to protect confidentiality, but here are a selection: Property director back in the game An MBA qualified director in the property sector had a serious illness which Read More
At a recent CLT session on this subject, the delegates – mostly heads of family departments outside of London – found the following concepts most valuable for developing a privately funded family law practice: Mind shift – from public service provider to profit generator a) Accept it’s not Legal Aid anymore – Read More
A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Read More
Allan Evans is global head of clients and markets at BDO accountants and in the UK leads a team of more than 60 people. Prior to joining BDO, Allan was the sales and marketing director for PricewaterhouseCoopers and before that he worked at Abbey Life, Lloyds TSB, Friends Provident and Read More
