Hubspot is a source of excellent material on most digital marketing topics and this guide is no different – it is available from: http://www.hubspot.com/15-business-blogging-mistakes-and-easy-fixes/ - although there were a couple of the 15 points which appeared to duplicate information. One of the most valuable elements of the ebook is the statistics: Read More
Are you App-Aware, App-Agnostic or App-Happy? I have monitored the introduction of Apps by professional service firms (PSFs) in the legal, accountancy and property markets over the past few years and even built a spread sheet analysing their key features and relative strengths and weaknesses. I intended to write a Read More
Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company - Practical Marketing Consultancy Ltd - way back in 1994 the world was a very different place. Almost Read More
Earlier this week saw the first presentation of a half day training session on effective writing for marketing and business development (all PM Forum training courses are listed here: http://www.pmforum.co.uk/training/index.aspx#KT18Apr12). It was an ambitious agenda (and much of the feedback suggested that we should have devoted a whole day to Read More
Now and again I spend time with folk who can update me on what’s happening in different parts of the tech world and last week I had a chat with Kurt Ozificici of Fresh01 http://fresh01.com/, a multimedia creative agency. My aim was to learn more about App development (more of this Read More
