Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Read More
Nielsen Online research shows that Facebook beat Google, MSN and eBay to become the most used web brand in the UK. Facebook has 12.7% of UK Internet related time - up by over 5% from April 2008. Time spent on Facebook rose by 3.8 billion minutes to 6.2 billion minutes. Read More
Brandz Top 100 Most Valuable Brands report indicates that Google is the world's first $100 bn brand. The league table is now: 1. Google (£68.5bn) 2. Microsoft (£52.2bn) 3. Coca-Cola (£46.3bn) 4. IBM (£45.6bn) 5. McDonalds (£45.5bn) 6. Apple (£43.2bn) 7. China Mobile (£42bn) 8. General Electric (£40.9bn) 9. Vodafone Read More
At the risk of upsetting my friends at BrandFinance, I want to share what I heard at the keynote speech of yesterday’s Estates Gazette Property Marketing and PR Summit which was supported by the Profile Property Networking Group. John Murphy established Interbrand back in 1974 – along the way creating Read More
I have long been interested in generation differences (in addition to personality, cultural and other ones) amongst both the clients and staff of my professional service clients. So I was pleased when one of my former students sent me a fascinating article from www.trendwatching.com about Generation G. Generation G "Captures Read More