The majority of delegates from legal, accountancy and consultancy firms at the recent PM Forum half day workshop on Practical and Professional Skills for M&BD Assistants were relatively new to their posts. Over 60% hadn’t studied marketing formally. Most were interested in learning how their careers might develop. So the Read More
At a PM Forum event in January, Alaistair Beddow of Meridian West presented the results of the 10th Marketing Leaders Benchmark and discussed the results and other topical issues in marketing and business development with a panel comprising: Leor Franks of Kingsley Napley (law), Lesley Hornung of HLB International (accounting) Read More
I have been a lecturer on CIM (Chartered Institute of Marketing) professional marketing qualifications for Cambridge Marketing College several times in the past. Sometimes at weekend sessions at Guildford University for those on the post-graduate diploma courses and at other times in the evening in the City of London and Read More
This leader article “Struggling with segmentation” was published in the Summer 2021 edition of Professional Marketing Magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx which is sent free to members of the Professional Marketing Forum. https://www.pmforum.co.uk/ The Covid pandemic thrust marketers into the limelight. Without the face-to-face interactions that are fundamental to so much marketing and Read More
Whilst we might not call it influencer marketing in professional services, it is usually an important component of our marketing, communications and sales strategies. I spend a lot of time helping firms establish and improve their marketing, referrer management and client relationship management strategies and influencer marketing usually features. And Read More
