Measurement

Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Last month saw the launch of the PRCA’s Legal PR Guide which was produced in conjunction with Byfield Consultancy. I contributed the chapter on buy-in. About the Legal PR Guide At just 60 pages, the Legal PR Guide is short and to the point. But it contains a wealth of Read More

2019-12-12T13:42:43+00:00December 12, 2019|Kim's Blog, Lawyers, Marketing|

Google and social media advertising

Working predominantly with business-to-business (B2B) professional services firms, there is little opportunity to do much advertising. Most of the firms I work with focus on generating online interest through content management and search strategies although social media advertising is becoming increasingly popular with some law, accountancy and property firms. I’m Read More

2018-04-05T15:30:14+01:00April 5, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Web Sites|

Thought leadership, campaigns and project management – Nine insights from a workshop (2017)

Recently, I facilitated a workshop on thought leadership, campaigns and project management with delegates from legal, accountancy and consultancy firms for the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx The key insights from the delegates’ perspective were as follows: 1. Objectives enable measurement In order to measure the effectiveness of a campaign it Read More

2018-01-04T14:34:10+00:00January 4, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Selling, Strategy|
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