Kim TassoBook Review: The Legal PR Guide – Gaining buy-in to law firm media relations
Posted on: December 12, 2019
Last month saw the launch of the PRCA’s Legal PR Guide which was produced in conjunction with Byfield Consultancy. I contributed the chapter on buy-in. About the Legal PR Guide At just 60 pages, the Legal PR Guide is short and to the point. But it contains a wealth of wisdom Law firms and public […]
Google and social media advertising
Posted on: April 5, 2018
Working predominantly with business-to-business (B2B) professional services firms, there is little opportunity to do much advertising. Most of the firms I work with focus on generating online interest through content management and search strategies although social media advertising is becoming increasingly popular with some law, accountancy and property firms. I’m also interested in how social […]
Thought leadership, campaigns and project management – Nine insights from a workshop (2017)
Posted on: January 4, 2018
Recently, I facilitated a workshop on thought leadership, campaigns and project management with delegates from legal, accountancy and consultancy firms for the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx The key insights from the delegates’ perspective were as follows: 1. Objectives enable measurement In order to measure the effectiveness of a campaign it is necessary to set out […]
There’s a real person behind that Persona
Posted on: July 20, 2016This leader article “There’s a real person behind that Persona” was originally published in the Summer 2016 edition of Professional Marketing magazine for PM Forum members. http://www.pmforum.co.uk/magazine/ Don’t get me wrong. I’m delighted to see the professionalization of marketing and business development supported by sophisticated software. There are amazing analytics programmes that allow us to […]
Client service insights – Empathy, measurement and reverse thinking
Posted on: July 4, 2016
Three recent news reports captured my attention on client service insights for law firms and professional service firms. Addleshaw Goddard solicitors uses empathy Addleshaw Goddard – a major law firm – topped the charts for client service (performance and value for money) in the Nisus Consulting research http://www.nisus.net/ to become the most client-focused firm law […]