Kim TassoImprove marketing campaign management for professional service firms
Posted on: October 24, 2013
I have just finished delivering a series of two linked training sessions – “Earning the right to manage campaigns” and “Navigating the campaign journey” – to improve marketing campaign management effectiveness. The intensive and interactive workshops were based on a competency framework I previously developed which identifies six competencies in each of six categories (see […]
From Jesse J to Einstein – ROI in professional service firm marketing and business development
Posted on: October 24, 2013I was recently asked to prepare a session for a group of law firms on Return on Investment ROI in professional service firm marketing and business development. Sometimes, marketers are a bit like Jesse J and expect partners to make a leap of faith – “It’s not about the money, money, money – we just […]
Book Review – “Share this – the social media handbook for PR professionals”
Posted on: April 19, 2013
A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Media Panel. 1. Changing media, changing […]
Six deadly marketing myths busted by HubSpot
Posted on: February 5, 2013There’s so much information around these days that it’s hard to know what to read but I have come to rely on information provided by HubSpot which is one of the leading authorities on digital marketing. So it was with great interest that I downloaded this free e-book by @DanZarrella which you can obtain here: http://go.hubspot.com/ebook-busting-marketing-myths/ […]
Marketing technology – Vuture tackles social media verification, dynamic content and extranets made easy
Posted on: November 1, 2012Amazingly, it’s over three years since I went to see start up company for marketing technology Vuture http://kimtasso.com/marketing-communications-technology-for-professional-firms so I popped along to their offices on the SouthBank to catch up. Client base From such a recent start, they have done well. Whilst Tikit has 26 of the top UK law firms and Concep (see http://kimtasso.com/partners-running-e-shot-campaigns-and-an-app-for-events-new-products-from-concep) has 13, […]