Kim TassoUsing Kaplan and Norton’s Balanced Scorecard as a business planning tool
Posted on: May 10, 2011
Most people who have completed management studies or an MBA will be familiar with this model. But there are a couple of professional practices that I work with who have used it in anger and have effectively built their integrated firm business plan, departmental business plans and individual partner plans using it with good results. […]
Top 10 trends in marketing?
Posted on: February 3, 2011I was asked the other day what I considered to be the important emerging trends in marketing (and not just professional services marketing) so I had a bit of a think. There’s so much going on! My initial ideas are below and I would be interested to hear your views on what you would add […]
SMART Social Media for Business Conference highlights
Posted on: January 21, 2011Yesterday I had a fabulous day at the SMART Social Media for Business conference in Westminster. I tweeted throughout the day, and there was a LOT of material, but here are some of the most memorable bits. Setting the scene John Barnes (Incisive Media) opened the event and then Charlie Osmond (Fresh Networks) and Amelia […]
Marketing needs to be more accountable – Malcolm McDonald
Posted on: December 31, 2010During the inevitable end of year office tidy up I came across a briefing paper called “The State of Marketing” written by the wonderful Professor McDonald (I call him the “Patron Saint of Marketing Plans”) for the Cambridge Marketing College in 2009 and thought it was worth reviewing his thoughts a year down the line. […]
What makes a good marketing campaign?
Posted on: September 3, 2008What makes a good marketing campaign? In my capacity as a judge in the MPF (Managing Partners Forum) Awards “Best Marketing Campaign” category (see www.mpfglobal.com) I had the pleasure today of reviewing the short listed entries along with my fellow category judge in advance of the imminent judges’ dinner to discuss the winners in a […]