Referrer and intermediary management – Internal information systems

Posted on: December 11, 2015

At recent referrer and intermediary management training sessions the topic of information systems to was discussed. Whilst there is a host of excellent technology solutions available to larger firms, some within integrated accounts systems and others in standalone CRM systems, many professionals prefer to get the relevant behaviours established and the required information assembled before […]

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Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)

Posted on: November 13, 2015

I’ve just submitted a review of this book to Professional Marketing magazine – http://www.pmforum.co.uk/magazine/ which will be published in early 2016. I reviewed the original version of “Understanding digital marketing” in June 2011 (see http://kimtasso.com/book-review-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-damian-ryan-and-calvin-jones/). This third edition, written at the start of 2014 and published in 2015, is a 100 pages heavier and has several new […]

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“Mavericks, measurement and impatience” Campaign management in the professions – highlights from the West Midlands Professional Marketing Forum

Posted on: June 12, 2015

Yesterday, I was delighted that the West Midlands branch of Professional Marketing Forum invited me to run a condensed “Campaign management in the professions” session. It was a great turnout with over 30 folk from legal, accountancy, actuarial, property and patent attorney firms. We enjoyed sunshine and the wonderful hospitality of SG Martineau lawyers in […]

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Review of law firm strategy and finance (First half 2014)

Posted on: August 14, 2014

Every six months or so I trawl through all the recent editions of The Lawyer magazine in an attempt to identify key trends, weak signals and outliers amongst the large law firms to inform law firm strategy discussions amongst the firms that I work with.  Is there any real growth? Commercial law is a $300 billion […]

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Legal marketing case study: Irwin Mitchell combines DR advertising, online promotion and brand building

Posted on: December 20, 2013

The following legal marketing case study appeared as part of the Marvellous Marketing series I write for Legal Technology Insider: I first became involved in the personal injury market in the 1990s through working with APIL. Since then this market – perhaps more than any other area of law – has been through significant change […]

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