At the MASS (Motor Accident Solicitors Society) http://www.mass.org.uk/ conference last week, I was asked to introduce the panel on marketing with an overview of the need for a marketing strategy for personal injury lawyers when trying to reach the consumer. And in just 15 minutes! The key points I covered Read More
I have just finished delivering a series of two linked training sessions – “Earning the right to manage campaigns” and “Navigating the campaign journey” – to improve marketing campaign management effectiveness. The intensive and interactive workshops were based on a competency framework I previously developed which identifies six competencies in Read More
I was recently asked to prepare a session for a group of law firms on Return on Investment ROI in professional service firm marketing and business development. Sometimes, marketers are a bit like Jesse J and expect partners to make a leap of faith – “It’s not about the money, Read More
At the recent Professional Marketing Forum conference I was asked to facilitate a session with Kevin Doolan of Eversheds on “How does the marketing team drive the new client agenda?” - and consider the future agenda for marketing in the professions. The topic was selected by Richard Chaplin of the Managing Partners Read More
At the recent Professional Marketing Forum conference, Ian Pearson (BT’s lead futurologist for 16 years) provided some provocative food for thought to add into our environmental (SLEPT or PEST) analyses and scenario planning with his views on the future trends in technology. He drew a broad landscape by charting how Read More
